Let me tell you a little bit about me… in English :) I would start by defining myself as a self-made woman who is passionate about fashion, lifestyle trends, culture and anything that could be pleasing to the eye.

My story started in Morocco when I collaborated with fashion magazines back in 2007. For more than five years, I cut my teeth in directing fashion photo shoots and working as a freelancer for brands, creating print ads featuring photo models. I learned on-the-job and accumulated more experience on style definition and story-telling through the lens.

In 2010, I naturally got involved in commercial films as wardrobe. Every project was a wonderful opportunity to showcase my personal touch, my fresh ideas and my creativity. I quickly received  the recognition from my peers and clients who saw in me the potential to contribute even more during the shoots.

​

That is how, in 2017, I expanded my scope and started working also as art director for clients in the food industry, telecoms, bank and insurance.

​

For me, Life is a perpetual challenge. My journey in the film and commercial industry is maturating. I get my inspiration from my trips around the globe. In 2021, I worked on my first feature film LA TRAVERSEE (France), directed by Varante Soudjian.

​

But hey!... Don't we say " a picture is worth a thousand words". In my case, it is 100+ projects that speak for me. I accomplished projects either in art direction or wardrobe (sometimes both at the same time) under the direction of iconic directors such as Bruno Aveillan, Ali Ali or Christophe Barratier, just to name a few.